What Women Really Want
Women serve many roles – the professional, wife, mother, daughter, entrepreneur, sister, friend, aunt, expert, the list goes on. Today, women are making 80% of all consumer purchases on top of their other achievements.
Which is exactly why having a keen understanding to ‘what women want’ is vital to companies who want to engage with this largely untapped, sensational sector.
Gone are the days of companies making feeble attempts to market to women - in this recessed economic climate, those effectively engaging with intelligent women, building relationships and keeping them as clients are gaining loyal, repeat customers, enjoying sales-growth and the power of ‘word-of-mouth’ advertising.
Today, the methods used in attracting female clients which are effectively maximising the value of reduced budget spends, are those that have qualified their target audience before communicating to them. Simply put; understanding their world first.
From our own unique experience of working with leading companies who have been successfully garnering a large % of the female market, enjoy a few insights to help your company engage with women:
- Purchases are emotionally driven for the majority of women
- As women are so diverse across their socio-economic spectrum – its essential to appeal to their individual interests and passions
- As consumers, women want to feel that they are being listened to and understood, this starts resolving fears; it’s about:
- Addressing their individuality, anxieties and emotions;
- Educating women and giving them the power to make informed decisions about their futures;
- Embracing women as a part of a community; female clients often bring their mothers, friends or sisters to events. What’s good for one woman may very well be good for other women in her circle.
- Of the women surveyed:
- 3/4 feel misunderstood by car marketers
- 22% shop online at least once a day
- 92% pass along information about deals or finds to others
- 171: average number of contacts in their e-mail or mobile lists
- 76% want to be part of a special or select panel
- 58% would toss a TV if they had to get rid of one digital device, 11% their laptops
- 51% are moms
> Curious on more statistics?
Sources: She-conomy, Intuition Group, Yankelovich, Women-Drivers, Forbes
Serious about growth? The evidence tells you that you've got to focus your business/brand to communicating and networking successfully to women.
Business Rule #1 : Know your client:
And did you know that:
- Women in their 30s are now asking their husbands for advice more than ever before
- Women in their 50s are making decisions minus their husband’s input
- While single women absorb the information and promptly decide
- Even within one gender market segment, there are many subcategories based on age, ethnicity and individuality.
Isn’t it time to start thinking outside of the box when it comes to marketing strategies to womankind?
Our experts can help you approach your target segment of women and see a greater return on investment.
Nothing Beats the Power of Face to Face Time
Events hosted in a relaxed environment, with a backdrop that reflects the audience’s values and attitudes – has been proven effective in earning female engagement and client retention by many well respected global institutions.
How? By simply combining something women love (fashion, spa, culture, wellbeing) with something they need…
Since inception Unlisted has been helping such Companies produce networking events that captivate participant’s emotions leaving them with an intensely personal experience – one of a trusted friend. Thereby igniting a relationship impossible for other mediums to replicate.
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